Idiot’s Guide To LinkedIn

If you’re one of the general users (not in recruiting or sales) who only spend five minutes per week on LinkedIn, you probably get frustrated or lost on the site one of these days. You’re not alone. As a recruiter, I see a lot of mistakes people make when it comes to using LinkedIn. Since there are tons of articles on how to improve your profile, I won’t bore you with another list of recommendations.

Today, I’m here to guide you through the most important things you need to know as a general user to:

  • Avoid embarrassing yourself or confusing others via LinkedIn
  • Protect your privacy and control visibility of your LinkedIn activities
  • Promote your personal brand by acting ethically and professionally on LinkedIn

Where is the link to my public profile?

Yes, I think you need to know your LinkedIn public profile URL, especially as a job

seeker. You’ll be surprised how many times people submit the generic home page link as

their profile link along with their job applications (see picture).

Why am I connected to someone automatically after I looked him/her up?

Yes, you may have accidentally sent an invitation to your ex. This is a careless user interface problem. LinkedIn’s design is optimized for call-to-action. When you look someone up on LinkedIn, click on his/he name to view the profile instead of clicking on the bright blue button ‘Connect’. I know it’s very tempting to click on the big bright blue button.

See picture below for a search example on Jason Fried, one of my favorite authors.

I’m looking for a job. How do I make sure (1) recruiters and employers can find me easily (2) my current employer won’t know that I’m leaving?

1.1 Be very active on LinkedIn; complete your profile and include your contact info.

Log in, edit your profile, add more connections, post daily updates, and join group discussions. Your profile will show up as one of the top results or will be sent to a recruiter/sourcer’s inbox directly.

1.2 Insert keywords such as ‘looking for’, ‘open to’, ‘willing’, ‘available’, ‘immediately’, ‘relocate’, or ‘relocation’ somewhere in your profile.

A good recruiter/sourcer use keywords to find both active and passive candidates who may be open to new opportunities. Insert those keywords discreetly if you want to keep your job search private.

1.3 Keep your privacy and communication settings open.

LinkedIn has a preference menu for what type of messages you’re willing to receive from other LinkedIn users. Make sure your setting says that you’re open to messages that pertain to ‘Career Opportunities’.

1.4 Find the recruiter/hiring manager- view and/or connect with them.

If you don’t feel like it’s appropriate to send an invitation, simply view their profiles. People are curious by nature. Most people want to know who viewed their profiles.

1.5 Follow the target companies or join their groups.

It’s easier for corporate recruiters to find you if you are already their follower or a group member.

2.0 Look for a job privately without getting yourself in trouble.


I’m sick of getting messages from tireless recruiters/ salespeople. How can I stop them?

Don’t share your contact information openly.

Yes, they would still find some other way to reach you but you can make it harder for them to spam you. After all, it is a social networking site. If you don’t want people contacting you, don’t share your contact information.

Change your communications setting.

Select what type of LinkedIn messages you’ll receive.

State your interest- be specific.

It’s disturbing that not every recruiter or salesperson will read your profile before they contact you. That being said, you can emphasize your primary interest and preference in your summary to dissuade those who actually read your profile from spamming you.

Simply tell them to stop.

Some spams allow you to unsubscribe easily. If that’s not the case, tell them you don’t want to receive any more communication in any form.

Someone connected with me because she was interested in working for my company. I don’t think my company plans to hire her but she certainly fits one of our buyer personas. Can I add her email to our marketing list?

No. First, you’ll need her formal consent to become a subscriber. Second, you’re a jerk for asking her to buy your product after excluding her as a candidate for your open position. Third, you can’t abuse the relationship just because you’re her LinkedIn connection. You’ll probably ruin the relationship.

I reached out to someone for an advice/consulting gig/recommendation/introduction. He responded to my request. What do I do next?

Thank him for his response even if you don’t find the piece of information helpful or there’s no direct positive results from his response. If you care about building meaningful, lasting professional relationships, be appreciative when people respond to your inquiries.

Wow, Jane Doe from XYZ company is looking hot. Can I message her to comment on her beauty and ask her out?

No. You’re being creepy. Save your online dating activities for other appropriate platforms.

Idiot’s Guide To LinkedIn

To LinkedIn or Not?

Linkedin-Job-Search

LinkedIn is one of those things that you either want to do it right or not at all.

The benefits of having an All-Star LinkedIn profile:

  • You can be easily contacted by your network (and beyond) for any of the following:
    • career opportunities
    • job inquiries
    • expertise requests
    • reference requests
    • getting back in touch
    • consulting offers
    • business deals

An increasingly popular trend,  employers and recruiters are checking your social media profiles as part of their informal screening processes, especially your LinkedIn profile.

Busy recruiters don’t check every single applicant’s LinkedIn profile if the resume shows all three ingredients of the Holy Trinity. As a job seeker with a killer resume, you really don’t need a LinkedIn profile when you don’t have time or don’t want to make time for managing yet another social media account. My role of thumb as a recruiter for checking an applicant’s profile is to validate one or more of the following:

  • Missing Contact Information:
    • No kidding. I’ve received many resumes without their phone number and email address. Most of the time I ignore them for obvious reasons but I do try to reach out to some that look promising.
  • Omitted Job History:
    • This is more commonly seen with experienced professionals with more than 15 years of experience. Sometimes candidates try to shorten the length of the resume OR avoid possible age discrimination. My recommendation is to include all but keep the older, irrelevant job history short such as listing companies, years and titles only. If you omit most of your work history without an explanation, it would look suspicious. “How did s/he have all these experiences and titles within 10 years?” “Does s/he own the company?”

Also, the employer will find out about your age eventually- you wouldn’t want to work for an employer who would devalue your worth based on your age, would you? So why waste your time appearing to be ‘younger’ and to be disappointed or dismissed or mistreated later? If you worry about being excluded due to the possible compensation concerns (“Oh s/he’s definitely too expensive for this role with 20 years of experience”), it wouldn’t hurt to include your salary history and expectations along with your explanation such as looking for a career change or enjoying more hands-on projects.

Try to include the reasons for gaps in employment history if possible and appropriate. If you went back to school full-time, state it. If you took a sabbatical, say it. Any legitimate reason without disclosing any or much of your protected class.

  • Omitted Graduation Year:
    • Again, this is more commonly seen with experienced professionals. No point to hide and it may create some confusion, “Did s/he graduate?” “Is s/he still in school? (We’re looking for graduates only!)” “What year is s/he? (We’re looking for juniors/seniors only for those internships!)”
  • Conflicting Location:
    • Please explain in your resume if (1) your current work location is nowhere close to your home address, (2) the position you’re applying is nowhere close to your current home address, or (3) the location of your current education institute is nowhere close to your current home address or the position you’re applying (without explanations, I often assume it’s an online program or the person is passively pursuing the degree while working full-time).
  • “Do I know this person?” “Oh wait… Bob from Accounting used to work for the same employer during the time when the person was there. Let me check if they know each other.” “Wow…she’s the organizer of a networking group that my friend always goes to. Let me check if my friend knows her.”
    • I can’t stress more about the importance of maintaining your professional reputations. Trust me- people remember things about you, especially when you’re stellar or horrible. I hope you’re the former.
  • Missing Target Skills or Results
    • I check the profile to validate the stated experience in the resume when the applicant didn’t include the target skills (e.g. specific software or technical skills) or results (e.g. executed marketing campaigns with 10 million budget and gained 5% market share in the US healthcare industry within a year)
  • Missing (Required) Work Samples or Portfolio
    • It’s an unspoken rule that you should have your own website(s) or links to showcase your work for certain occupations such as designers or developers.
  • Missing Information that We Asked You to Include in the Resume
    • For example: Your resume looks great but we have ten facilities with three shifts in the same city. You don’t answer your phone and we really need to know (or guess) what shift or location you would like to work. 
  • Any Other Discrepancy

Takeaway for all: invest your time in building both your own professional portfolio and networks either offline or online.

Good luck!

To LinkedIn or Not?