Infographic: Ace Your Candidate Experience With Interactive Recruiting

In a world of talent shortage, passive candidates and LinkedIn inMails with low response rate, it is obvious that we are in a candidate-drive market. However, many employers are slow to adapt to the trend. For example, many HR & recruiting professionals don’t track any meaningful data beyond the old-school recruiting metrics such as time to fill and cost per hire.

With all the talks about candidate experience, the so-called talent strategies and recruiting technology are still reactive and limited by the design of applicant tracking systems.

How do we move away from reactive recruiting to interactive recruiting? How do we reverse the impersonal, transactional job search experience via applicant tracking system? How do we leverage the power of software without discouraging meaningful conversations & interactions? We know the recruiting process is broken and frustrating.

See the infographic and my proposal below on how to ace your candidate experience and apply recruiting analytics to your talent acquisition strategy.

Reactive VS Interactive Recruiting- Candidate Experience by Recruiter's Digest

  • Attract talent with great contents, UI/UX, & interactions.

First, find out if your branded, career-related pages are attractive to potential candidates. Second, update and create landing pages with great UI/UX design. Last, encourage conversations and interactions between recruiters and general visitors, including candidates, referrers, and brand followers.

  • Are your career-related contents relevant, educational or entertaining, and timely?
  • Are those career-related pages easy to find, use and navigate?
  • Do you encourage conversations and interactions on and beyond those pages?
  • Which websites or pages refer the most qualified candidates and the most loyal brand advocates to your site?
  • How friendly or unfriendly is your applicant process? Does it take more than 30 minutes?
  • Convert page visitors into candidates and/or referrers and/or followers.

Depending on the nature of your business, your website may attract mostly customers, vendors, partners or even competitors. However, it is crucial to optimize your branded pages and convert your visitors into your brand advocates on every degree possible: a brand follower on social media, a job referrer, and/or a candidate. Make it easy for people to apply for jobs, refer someone for a job, share a job with others, and follow your brand on social media and beyond.

  • How many people visited your page and became a candidate and/or referrer and/or follower on social media?
  • How many people clicked to apply for a job but never finished the application?
  • Do you send follow-up or reminder emails to candidates who abandoned the application?
  • Do you drive the target audience to visit and share your career-related pages?
  • Do you have call-to-action buttons for site visitors to apply for jobs, subscribe to job alerts, or follow your company on social media & niche sites?
  • Engage target communities with integrated campaigns.

People are tired of relentless cold calls and unsolicited emails about job openings. Employers are trying hard to connect with potential candidates by talking at them, not having an open conversation in a timely manner. Engage talent with activities, conversations, causes, and events that matter to them such as healthy contests, charity or community outreach, and purpose-driven sponsorships.

  • Do you actively monitor and manage your employer brand with open communications & public relations efforts?
  • Do you address candidate’s feedback and questions with respect and transparency?
  • Do you evaluate, validate and improve your recruiting campaigns and processes based on data?
  • Do you integrate your recruiting campaigns on multiple platforms and websites?
  • Do you know what each candidate segment is looking for and customize your recruiting campaign for each group?

Please share your thoughts and continue the discussion on candidate experience! Together, we can make the candidate experience better.

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Infographic: Ace Your Candidate Experience With Interactive Recruiting

When Recruiters Go Bad

Bored waiting iStockphoto.com:drewhadley

Yes, I’m a recruiter and I’m going to talk about those recruiters who give us a bad rap. Why? Because I love recruiting and it hurts me to continue seeing those who ruin the experience for all. Being a recruiter is fun because we have the power to make someone’s dream come true (or at least bring him/her closer to it). We make magic happen- the moment when we seal the deal between a great candidate and a satisfied employer. It’s all about creating and maintaining happy relationships.

As both the company advocate and talent advisor, why can’t many recruiters follow simple business etiquettes?

Recruiter is probably the only occupation that gets away with being flaky and rude because no candidate wants to be on a company’s bad side.

I bet you have experienced this scenario at least once in your professional life: applied to a job, talked to the recruiter & hiring manager on the phone, brought in for in-person interview, then silence. You called, you emailed. Silence. You called again, you emailed again. Silence. 3 months later, you’d be lucky if you get a canned response about the rejection.

A bad recruiter is like that guy/girl who never called again (or returned calls) after the first date, leaving you hanging, feeling all the negative emotions, and going through all the possible things that could’ve gone wrong in your head. Sadness.

We are all adults; we know how to handle rejections gracefully with our dignity intact. Just tell us the truth and we both can move on. Right?

I understand sometimes a recruiter has no control over the course of action. An interviewed candidate can be ‘put on the back burner’, ‘kept warm’, ‘circled back after we see more candidates’, or ‘second choice if number one doesn’t take our offer’. Complete silence for 3 months or for good is just not nice. Right?

There is almost no repercussion for a recruiter being flaky or rude.

It’s almost impossible for you to complain about anything to a company regarding their recruiting processes. Some candidates take their time to share their stories on Glassdoor, yet most employers dismiss the reviews assuming they all came from bitter, disgruntled, rejected candidates.

Again, I totally get how HR or Recruiting department is usually under-staff, under-budget and with the most ancient tools/software (if any at all) because HR is not a revenue generating function. This is one of the most ironic things about corporate America, we think “people are our biggest assets” but we spend minimal investment in treating talent right.

Unsubscribe marketing emails all you want, but you’re not likely to escape spam emails from bad recruiters. Most of them probably don’t even know what CAN-SPAM act is.

I receive about emails/inMails regularly for legitimate career opportunities that match my skills set and also for random jobs that match some keywords on my LinkedIn profile. Those random jobs include various engineering positions that I have no capability to hold whatsoever. It saddens me when recruiters don’t read resumes/profiles before they poach a passive candidate. It’s really sad, like 😦 x 10,000.

Selectively, I responded to some of the legitimate emails not because I was looking for a job, but to learn some market intel. After all, it is the best way to gain the insider’s view and industry trends from your fellow recruiters. And honestly, you never know what kind of opportunity you may miss until you hear about it.

Sadly, I also received poor treatment from recruiters. My most unpleasant experiences include the following: [1] When they rejected me as an active applicant and reached out to me as a passive candidate. {Why did you reject me in the first place? Hello?} [2] When they failed to reject me after interviewing me, and later tried to sell their services or products to me. {They just turned me from a candidate to a potential client without even consulting me first. WTH?} [3] When I responded to their poaching emails, they didn’t follow up but emailed me again two months later for the same job. {Now I know why that job was open for a year. Duh.}

It’s time for us to rethink recruiting. The system is broken. The process is broken.

We keep talking about this huge talent war and how we suffer from a massive talent shortage. How about starting treating candidates with respect? Adapt customer service and marketing strategy to create quality candidate experience. Similar to what the internet has done to the sales industry from a ‘Buyers Beware’ to a ‘Sellers Beware” world. We have to adapt the ‘Candidate Driven’ model soon away from the ‘Employer Driven’ standard.

My suggestions to break the vicious cycle and improve your candidate experience:

  • Hold your hiring team accountable for candidate experience, including the hiring manager, interviewing panel, and HR/recruiter. Ask your candidates to rate their experience on key performance indicators (KPIs) according to your talent acquisition strategy.
    • Email an automated survey link to every candidate after each phone and in-person interview.
    • Include a ‘unsubscribe’ link in each sourcing email. Track the unsubscribe rate, segment your candidate population, and create targeted job promos or candidate engagement campaigns.
  • Ask for candidate feedback regarding your current application process and applicant tracking system if any.
    • Add a survey link on your careers page or encourage candidates to talk about their experience on social media if applicable.
  • Be kind. Don’t be a jerk. Treat a candidate how you want to be treated.

P.S. Candidates, When a recruiter asks you to wait two weeks for a decision after an interview, please wait or tell them that you can’t wait that long. Also, please don’t hate on a recruiter when you are rejected in a timely manner after an interview. 99% of the time you just don’t match all of the hiring manager’s laundry list of requirements or some external factor happened to be against your odds. It’s not you, it’s them. Seriously.

When Recruiters Go Bad